What is a permalink in WordPress and why you should care?

Probably the best way to show what a permalink is would be to show an actual example.

  • An example of a websites main URL would be http://excelnetmedia.com
  • An example of a permalink would be http://excelnetmedia.com/what-is-a-permalink-in-wordpress-and-why-you-should-use-it which is the link to this post.

A permalink is a link to an individual webpage or blog post. This is important because in the future you may need to be able to link to the specific page from another page or website. It is considered poor etiquette not to include permalinks in your posts. Without a permalink your links will just point at your home page and your visitor may not stick around on your site long enough to find that specific post that they were originally looking for. This may end up costing you a customer or subscriber. It is important that you get in the habit of using them. The good news for ExcelnetMedia.com customers is that all of our websites come configured to use permalinks correctly. You do not need to learn how to do it.

Permalinks Are Important for SEO

If you look at the title of my post “What is a permalink in WordPress and why you should care”, about half of the text is unnecessary in terms of search engine optimization. The most important part of the title is “What is a permalink in WordPress” or “What is a permalink”. Whatever phrase you choose would be dependent on what phrase you think would bring you the most value in the eyes of Google. Watch the HD WordPress Video tutorial to see how to edit the permalink.

If you are interested in a WordPress Template Website or a Custom Designed WordPress Theme please call us 480-874-4379.

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About Jeffrey Horen

I am the owner of Excelnet Media. We are a full service, one stop interactive web agency building extraordinary websites with extraordinary customer service for extraordinary clients.

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