Tips For Building Better Blog Posts For Better SEO

If writing is an art, then, blogging is one way of using words to come up with a masterpiece. Bloggers are artistic in their own right. They carefully (or not) choose words that best describe their feelings, sentiments, wishes, desires, and any thing else related to their opinion. If you are business blogger you should be writing about information respective to your business.

If you are thinking of creating a blog for business or for pleasure, you need to decide on whether you want your blog to be found by people searching the Internet, or if the blog is for your own pleasure and entertainment. If you want your blog found, then you should continue reading this post to discover some tips for building better blog posts. A better blog post will get found and people will find them interesting.

Building Better Blog Posts For Better SEO

1. Have A Clear Understanding of Your Reason For Blogging

A main benefit for blogging is the creation of useful content for your business which search engines like Google love. Part of creating useful content is know why you have a blog in the first place. Once you know your purpose you can produce content consistent with your purpose. Consistent content strengthens the ranking of your blog in the search engines. Knowing your purpose is closely related to your audience. Who are you writing for is important to know when deciding on a purpose for your blog.

2. Identify What Your Readers Want

Now that you have your purpose in mind, you must write with your audience in mind. How you do this is to write to the person reading your blog. Just like this blog is written to you, the reader reading it, you should write your blog the same way. While writing to your reader, you need to keep your eye on delivering to the reader the message – “WIIFM” – “What’s In It For Me”. Your reader is reading your blog looking for information that you have – give it to them.

3. Keep Is Simple Sugar – KISS

If you are a business blog owner get to the point in your blog post. Keep in mind our society is about instant gratification. If you write a long essay to get to your point you will most likely lose your reader. Make your point first, then explain it.

4. Create Keyword Rich Headlines

Blog post titles and headlines are extremely important to your blog and website’s search engine optimization. Include the most relevant keyword phrase in both the blog post title and the headline as well as the blog post permalink. The tendency of most rookie blog managers and writers is to write catchy funny titles and headlines which while they are funny or eye catching they do not lend any value to getting either the post or your site found in the search engines.

5. Write Great First Sentences

To continue our theme of writing better blog posts for better SEO, you need to include your keyword phrase for a particular post in the first paragraph – preferably the first sentence. Again, get to the point – do not make your reader wait.

6. Break Up Your Content

When writing, keep your paragraphs short. The last thing a reader wants to see when they get to your blog post is a huge long blast of text. Reading on a computer screen is much harder than reading on printed text. Make it easy to read your post.

Writing on the net, especially blogs is much different than writing for an english composition class. Paragraphs can and should be one or two sentences at most. White space is your friend.

7. Apply Bulleted Lists

Along the lines of #6, break up your text with bullets and lists as often as possible.

This makes:

  • your job easier
  • keeps your reader’s attention longer
  • your blog easier to read
  • it easier for the reader to retain and remember

Research shows that adults prefer information is more easily digested if it is fragmented and short. Keep your lists short from between three to five items. Some online writing experts also recommend keeping the lists to an odd number of bullet points – bottom line use lists.

8. Provide Beneficial Informative and Educational Content

While you are free to write anything you want you need to keep in mind that your reader is there to:

  • Get some benefit
  • Be informed
  • And learn something

Quirky writing on a business website only serves to devalue the blog content and thus the company.

9. Avoid Jargon and Technical Terms

This is related to your audience. Most likely, you know far more about your industry and the language of your industry than your prospective customer. Do not assume they know what you are talking about. In most cases act as though you are writing to a high school student, graduate or 1st year college student.

10. Mix It Up A Little

Use different types of media to get your point across – use pictures, video, mp3 downloads, charts, graphs etc. All of these things are interesting and catch the eye. One thing to keep in mind – keep your videos and sound bites to less than 5 minutes for sure and if you can – 2 minutes max.

Remember – blogging is an art form. Now all there is to do is create your masterpiece. We hope you have learned something from our Tips For Building Better Blog Posts for Better SEO.

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About Jeffrey Horen

I am the owner of Excelnet Media. We are a full service, one stop interactive web agency building extraordinary websites with extraordinary customer service for extraordinary clients.

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