Social Media Marketing Revolution

Much is happening in the world of social media. Here is a quick summary of recent major research findings:

In 2010, 26 million (1 in 7) U.S. Adults Monthly use Twitter

A new study by eMarketer extends its previous estimates of people using Twitter. Here is a summary of some of the study’s findings or predictions. The recent study found that in 2009, there will be 18 million U.S. adults who access Twitter at least monthly. This prediction represents an increase of 200% above 2008 levels. The study further predicts that monthly Twitter usage will reach 26 million U.S. adults in 2010, some 44.4% up. ”

Earlier this year, eMarketer reported use indication as much more conservative, stating that there was evidence of a large number of users leaving the scene shortly after the first month and many others use it only sporadically. Recently, however, eMarketer has revised their estimates due to “recent data showing healthy-and growing-share of U.S. Internet users adoption of the popular microblogging platform,” said eMarketer senior analyst, Paul Verna.

Twitter is not the only social networking site to report its registration numbers. In September, Facebook officially hit 300 million users mark, making the social networking site almost as big as the U.S. population.

Americans spend 17% of time online in Social Media sites like Twitter, Facebook and LinkedIn.

As popular social media platforms continue to grow its number of users, it is logical to conclude that Americans are spending more time on social networking sites. According to a recent study by The Nielsen Company, 17% of online time was in social networking sites (an increase of 6% over August 2008).

In 2010, over 50% of marketers will use social media

Among those who pay most attention to this trend are advertisers. Marketers are increasingly aware that social media marketing must be a key component of their media buying strategy. Online ad spending increased by 119% to $ 108 million in August 2009.

This was recently affirmed the conclusions of the “2010 Study of Intelligence Media Planning” by the Center for Media Research, which examined the likelihood of marketing including social media in your marketing plan 2010. More than half (56.3%) of the traders said the media would be “realistic” to be part of that mixture.

Top 5 most popular media for marketing spend in 2010 were:

  • Email (56.8%)
  • Social networks (56.3%)
  • Search by keyword (49.7%)
  • Radio (42.2%)
  • Magazines (42.1%)

In addition, 57% of media buyers report that will buy non-traditional media, including Internet, video display, search, mobile and event sponsorships, while 43% said it will buy the media more traditional, like television, newspapers and radio.

Blogs more useful Social Media tools, say 51% of companies

McKinsey Quarterly Global Survey “examined the overall business assessment of the value of the different technologies of social media. As reviewed by eMarketer, “When it came to customer-related benefits, blogs are the most useful tool for bringing measurable benefits according to 51% of the survey’s responding companies worldwide. Next behind blogging are video sharing and social networking at 48% each, followed by RSS feeds at45%. ”

In addition to these findings, the top three reported benefits of Web 2.0 marketing include:

  • Increased marketing effectiveness (52%)
  • Greater customer satisfaction (43%)
  • Reduction of marketing costs (38%)

75% of marketing plan to increase media jobs in 2010

According to a recent study by the provider Unisfair virtual events, marketers are more focused on attracting and keeping customers in 2010 and plan to use social media to make this happen.

According to Unisfair, the 3 main priorities of marketing in 2010 according to U.S. retailers are:

  • Acquisition of new customers (60%)
  • Customer retention and commitment (48%)
  • Thought Leadership (45%)

Top 5 marketing tactics to be used by U.S. marketers in 2010 are:

  • Social media (75%)
  • Web Search / SEO (51%)
  • E-mail campaigns (49%)
  • Virtual (48%)
  • Online advertising (28%)

The study also asked traders to rank the value of the platforms of social media. LinkedIn entered the top 26%, 23% for Facebook and Twitter by 17%.

How might these findings from a social impact study of its future activities of the media? We’d love to hear from you.

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About Jeffrey Horen

I am the owner of Excelnet Media. We are a full service, one stop interactive web agency building extraordinary websites with extraordinary customer service for extraordinary clients.

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