Search Engine Optimization

Is Your Website Getting Search Traffic?

Are You Getting Traffic?

Are You Getting Traffic?

Most websites do not get the search traffic that the website owner wants. This is primarily due to the fact that many website design firms have not and still do not consider search engine optimization as a part of building a website.

We at ExcelnetMedia, LLC set ourselves apart from other website design companies as every site we build is built with the idea of getting the website found in the search engines like Google, Bing, and Yahoo.

What is Search Engine Optimization?

SEO or Search Engine Optimization is the process of making a website optimized to be found by the search engines when someone does a search. Said another way, SEO is implementing a few simple guidelines to each page on your website so that your website pages come up in search engines when someone does a search.

There are two types of SEO:

  • Search Engine Optimization of your website which we will call “on-page” optimization
  • Back-linking or in-bound links to your website which we will call “off-page” optimization.

The majority of websites on the Internet lack even the most basic aspects of on-page optimization and even more of the websites found on the Internet have practically no off-page optimization.

Until recently, websites have not been viewed as an overly important way to conduct business – more or less websites have served to be online business cards for companies. But with the looming death of newspapers and magazines and other print advertising, Internet advertising has gained (and continues to gain) significant importance over the past few years. With this in mind, website Search Engine Optimization has inserted itself as the most important aspect of getting business from any business website, including yours.

By far one of the most important aspects of being found on the internet for highly competitive search terms like Phoenix Real Estate or Phoenix Homes For Sale is off-page optimization or back-linking. But, to be the effective in getting found in any search engine result you must optimize your website. This process is called on-page optimization. Once your website has sufficient on-page search engine optimization, then you can go after the more intensive off-page optimization.

SEO Services We Offer

ExcelnetMedia, LLC of Arizona offers two distinct Search Engine Optimization services:

  • On Page SEO (most of the time this is a one-time payment) – once you implement and/or correct your on-page SEO you rarely have to return to it to revise what you did. You may make tweaks to your keywords as your analytics suggest, but the heavy lifting is done only once if it is done correctly the first time.
  • Off Page SEO (this is an ongoing monthly fee) – 0ff page SEO is only for the serious website owner. Off page SEO is a long term commitment to marketing your business online for the most important keywords relevant to your website – your products, services and industry. Most off-page efforts take at least 6 months to accomplish with many taking up to 12 months – that is for one keyword or keyword phrase.

We offer free SEO consultations for existing websites and we insist on at least good on-page SEO for all of our new websites that we build. Unlike other website development and design companies – we care what goes into your website to get it and your business found by your potential customers.

To get a free consultation for your new or existing website please contact us. We look forward to hearing from you.