In the business world today, businesses have to figure out a way to connect with their customers and build relationships. While customers in the past were content to do business with the same local establishments over and over again, today's businesses have to be a little bit more creative. One way to accomplish this goal is to set up an email newsletter for your customers. Setting up a business newsletter is a step that can increase customer loyalty and keep your business at the front of … [Read more...]
How much back linking on my website should I do?
April 15, 2010 By 1 Comment
I saw this ad today on Facebook and had a chuckle. Would you really want 1000 back links to your website every month? Sounds like a good idea but when it comes to getting back links to your website more is not always better. In fact too many back links to quickly can actually get you the wrong type of attention from Google and the other search engines. You can actually get sandboxed by Google for to many links to fast. It could be looked at as link spam. This means that the search … [Read more...]
Is Your Business Website Going To Make It?
February 12, 2010 By Leave a Comment
Are you lost in the buzz of what to do with your website? Have you been burned in the past? The old days of Search Engine Optimization was relegated to how well you could optimize your website (keywords etc.) and who you could get to link to you (how many other sites were voting for your site). These are called on-page and off-page SEO strategies respectively. The Internet and promoting your website here in 2010 are much different. On-page consisted of keywords, title, description, Headline … [Read more...]
Is Search Engine Optimization worth the Investment?
November 19, 2009 By Leave a Comment
Even though the search engine optimization game has been around for years, the value to a business owner is still relatively not understood. This factor is perhaps why business owners are not taking the web more seriously when it comes to marketing and advertising on the web. If you are not promoting yourself online, you can be sure that your competition is. Call us today at 1-888-368-6668 to see how ExcelnetMedia can get more business in the door to your company from the internet. … [Read more...]
Social Media Marketing Revolution
November 11, 2009 By Leave a Comment
Much is happening in the world of social media. Here is a quick summary of recent major research findings: In 2010, 26 million (1 in 7) U.S. Adults Monthly use Twitter A new study by eMarketer extends its previous estimates of people using Twitter. Here is a summary of some of the study's findings or predictions. The recent study found that in 2009, there will be 18 million U.S. adults who access Twitter at least monthly. This prediction represents an increase of 200% above 2008 levels. … [Read more...]
How Email Marketing Can Benefit Your Company
September 11, 2009 By Leave a Comment
Excelnet Media is now offering Email Marketing monthly service plans. The Direct Marketing Association's research shows that email marketing is expected to generate an ROI (Return on Investment) of $43.52 for every dollar spent on it in 2009. Compared to all other direct marketing channels, email marketing outperforms them all. How can Email Marketing benefit your company? Increase your sales conversion - Most visitors to your website won't convert to a sale on their first visit. … [Read more...]
15 Reasons Why Your Company Needs a Blog
August 28, 2009 By Leave a Comment
What is a Blog? Blog is short for weblog. It is a type of site that provides commentary or information about a particular subject. The content is displayed in reverse chronological order. Other forms of blogs include diaries and photoblogs. Some popular blogging platforms are WordPress and Blogger. A more comprehensive definition can be found at Wikipedia. Below are some of the reasons your company needs a blog: Fresh content - Fresh and up-to-date content leads to a more … [Read more...]
